> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wiacom.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Advanced Campaigns

> Scheduled bulk SMS and email campaigns with full audience segmentation — three-step wizard.

**Advanced Campaigns** is the full campaign builder. It supports both SMS and email channels, rich audience segmentation, and scheduled delivery. Campaigns are built through a three-step wizard.

## Step 1 — General information

### Channel selection

| Checkbox                 | Effect                                                         |
| ------------------------ | -------------------------------------------------------------- |
| **Send SMS campaign**    | Enables the SMS channel. Shows the estimated SMS credit count. |
| **Send E-MAIL campaign** | Enables the email channel. Shows the estimated email count.    |

Both channels can be active simultaneously in a single campaign.

### Scheduling

Set the **Send the campaign at** datetime using the date and time picker. Leave blank to send immediately on submission.

### Global filters

| Filter                  | Notes                                                                     |
| ----------------------- | ------------------------------------------------------------------------- |
| Sender                  | SMS sender name — maximum 11 characters                                   |
| Send campaign to        | Contact segment: All contacts, or active within a specific recency window |
| Filter by gender        | All / Male / Female                                                       |
| User anniversary period | Target guests with a birthday or anniversary in a specific interval       |
| Filter by name          | Target a specific named guest                                             |
| Location                | One or multiple locations                                                 |

### Technical filters

An expandable section for advanced segment logic. Contact Wiacom support for available technical filter options on your account.

## Step 2 — Campaign message

**SMS:** text area with a live character counter. At 161 or more characters the message is split into a second SMS — cost doubles. Special characters may consume additional character budget depending on the GSM character set.

**Email:** rich-text composer available when the email channel is active. Use the [Email Template Builder](/client-reference/campaigns/email-template-builder) to create and reuse branded templates.

## Step 3 — Summary & confirm

A plain-text summary shows the final recipient count: "SMS Campaign: the message will be sent to N recipients according to selected filters."

Review the count before submitting. Click **Submit** to schedule or send. Click **Previous step** to go back and adjust filters or message content.

<Warning>
  Once submitted, a campaign cannot be recalled if the send time has already passed. For scheduled campaigns, you can still edit or cancel from the [Campaigns report](/client-reference/stats/campaigns-report) before the send time.
</Warning>