Build hashed audience lists from your registered WiFi guests for import into Meta (Facebook/Instagram) advertising platforms.
Remarketing Campaigns turns your registered WiFi audience into targetable Custom Audiences on Meta advertising platforms. The feature generates hashed contact exports formatted for direct import into Meta Ads Manager — no raw personal data is ever included in the output file.
Only guests who have given explicit marketing consent are included in any export. This is enforced by the platform and cannot be overridden.
The export buttons are disabled until the form passes validation and at least one matching contact is found.
Remarketing exports require a verified operator contact — a phone number or email address that has been provisioned and approved through your organisation’s data protection process, typically provided by your Data Protection Officer (DPO). This contact is separate from general account details and is used solely to authorise data export operations. If no approved contact is on file, the export will be disabled. Contact your Wiacom account administrator to arrange provisioning.
Two export actions are available:Download BI Data — generates and downloads a CSV immediately. Contains hashed identifiers formatted to Meta’s Custom Audience specification (SHA-256, normalised per Meta’s requirements).Export contacts — queues the export via the Download Manager section. Useful for large audiences. The file appears in the Download Manager when ready.
All remarketing exports are scoped exclusively to guests who have given marketing consent — this is applied automatically by the platform. The hashed format satisfies Meta’s technical upload requirement. The underlying legal obligation to maintain a valid consent basis for processing remains with the data controller.
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